The Persuasions are the undisputed heavyweight champions of a cappella. They are to singing what Muhammad Ali was to boxing--invincible, innovative, original, beautiful. Together since the mid-'60s, the Persuasions continue to sing as if that's what they do instead of breathing. The Persuasions have released 18 albums, and have recorded or performed with artists including Liza Minelli, Bette Midler, Stevie Wonder, Lou Reed, Van Morrison, Paul Simon, Joni Mitchell, Gladys Knight, Patti LaBelle, The Neville Brothers, Country Joe McDonald, B.B. King.
With a career spanning half a century and showing no signs of retiring any time soon, the Persuasions continue to take on new and exciting musical projects. Over the summer of '09, it was the music of J.J. Cale, featuring the powerhouse baritone/tenor of "Sweet" Joe Russell on "I'll Make Love To You," and basso profundo, Jimmy Hayes on "Travelin' Light." Continuing the tradition of in-house self-arranging and producing, the group is now joined by Dave Revels, former member of the Drifters and long time Persuasions friend (who sang with them on their Beatles tribute CD and later arranged and produced their U2 tribute CD) as producer/arranger of the group's recording projects, along with Jimmy Hayes. Since the departure of lead singer Jerry Lawson, the "Pers" have regrouped and continue to perform nationwide to rave reviews.