Platinum-selling South African singer/model/actress Lira has already conquered South Africa and much of Europe with her irresistible blend of R & B, Jazz and African styles. Like Sade before her, she is now set to conquer America with the release of her debut U.S. single "Feel Good" and her debut U.S. album release Rise Again, on Shanachie Entertainment. Born in the midst of Apartheid, the stunning artist shares, “Music changed my world forever. It was the companion and silent warrior that spoke for us when we were not able to.”
All of the songs on Rise Again are written or co-written by Lira, except the deeply moving “Something Inside So Strong,” written by Labi Siffre. Lira performed the song for Nelson Mandela at his 90th birthday celebration.
Lira was born in Ekurhuleni, East of Johannesburg, South Africa. Having grown up listening to Stevie Wonder, Miriam Makeba, Aretha Franklin and Nina Simone, she began writing songs and performing at age 16. In 2000, she was discovered by the musician producer Arthur Mafokate, who signed her to his label, releasing her debut album All My Love in 2003. The title track surpassed Beyonce's "Dangerously In Love" on a chart-topping run. She was then signed to Sony Music in South Africa and saw her debut Sony album win awards at the South African Music Awards (SAMA), the South African equivalent of the Grammy awards. In summer of 2010 she joined such artists as Alicia Keys, Shakira, K'Naan and John Legend as featured performer in the FIFA World Cup Kick-Off Concert. That year she also made her cinematic debut as the support lead in the Italian feature film Consul. The Star newspaper in South Africa declared her the foremost Adult Contemporary solo artist in South Africa. The release of her high-end concert DVD, Live In Concert: A Celebration, was certified Triple-Platinum and knocked Celine Dion's Live In Las Vegas out of the #1 spot on the video sales chart. Her first two Sony albums were likewise certified Platinum. Lira has appeared on the cover of more than twenty magazines around the world and has the largest Facebook following of any South African musician with over 400,000 fans. She also received a BET Awards nomination as "Best International Artist" in 2012. With the release of Rise Again, American audiences will at last experience the magic Lira has brought to audiences in Europe and Africa.